Boho inspired branding for my pal @threadsinbloom who handmakes individual cushions, bags, small rugs using traditional techniques.

I wanted to reflect that in the design by giving it a hand drawn feel. No clean lines, slight difference in weight and a custom type treatment create a unique look. The roughness of the edges are taken from the look of embroidery and rug punching.

The colours are inspired by what you can achieve with natural dyes.